Standard Industry Pricing

Internet Retailers:

Generally speaking, you are quite likely to get a good deal from an Internet Retailer. The likes of Amazon, eBuyer and Dabs add on average anything between 2.5% to 8% on top of their purchasing price, meaning that you are pretty much guaranteed a decent deal.

Highstreet Retailers:

Major highstreet retailers such as PC World, John Lewis and Comet generally make a higher margin on IT products, especially on consumables. Although from time to time they will have "loss leader" products which beat internet prices, most of the time they will charge up to 15% on top of their purchasing price.

How We Make Our Money

The majority of prices you see in our Onlinestore are calculated at 5% of purchasing price from manufacturers. In addition, we also qualify for a bonus from our manufacturer partners such as Acer if we make our “target turnover”. This bonus rebate can be anything between 1.5 to 4%! Therefore, in order to make our target, we will quite often sell products at a lower profit or at cost price.